Hello

I'm Brad Lipschultz

Growth Marketing & Operations for High-Growth Brands • Executive Leadership

E-mail brad@bradlipschultz.com
Freelance ongoing
Available for Full-time Employment, Consulting & Project-based Work

I am a data-driven growth marketing leader with over 20 years of experience bridging the gap between high-level agency leadership and in-house marketing leadership roles. My career has been defined by a dual ability to architect comprehensive omnichannel strategies while maintaining the tactical proficiency to execute across the entire customer journey. Whether scaling B2B SaaS platforms or scaling product-based brands in competitive verticals, I focus on building high-performing teams and implementing the operational frameworks necessary to accelerate growth, deepen customer loyalty, and turn complex marketing challenges into measurable revenue.

My expertise spans the full digital landscape, from aggressive lead generation via paid search and social to long-term retention through automated lifecycle marketing and organic content strategy. I am a hands-on leader who leverages emerging AI technologies to optimize workflows and campaign performance, ensuring every initiative is both visionary and grounded in data. I thrive in startups and transitional environments where I can provide the strategic vision, technical depth, and operational discipline required to build scalable marketing engines from the ground up.

Work Experience

2022 - Current

Paradigm Media

Director of Marketing

Directed a high-performing team of marketing specialists and oversaw comprehensive strategy development for e-commerce clients in high-growth and regulated verticals. This role involved acting as a primary strategic partner to design and execute omnichannel marketing campaigns across Google Ads, Meta, email marketing, and affiliate channels to drive significant brand growth and customer acquisition. By integrating paid media, lifecycle marketing, and web delivery, the position ensured that integrated marketing efforts were consistently aligned with complex client business objectives and performance goals.

Beyond campaign execution, the role focused on improving agency-wide operational efficiency and profitability by implementing scalable workflows, SOPs, and project management systems like Asana. Responsibilities included mentoring and coaching staff to foster a culture of accountability and innovation while identifying untapped growth opportunities to expand service offerings. This multifaceted leadership approach streamlined the client onboarding process and enhanced long-term retention by delivering a cohesive, data-driven strategy that optimized the path from brand discovery to revenue.

2019 - 2021

NuZee

Director of Marketing

Led marketing strategy and brand development for multiple coffee brands, driving growth across DTC, retail, and B2B channels. This role involved managing comprehensive Amazon operations and omnichannel digital campaigns across search, social, and email to scale brand presence and category ranking. Responsibilities included leading the end-to-end launch of a new subscription service, overseeing website development, packaging design, and creative strategy, while implementing operational SOPs to align production with marketing execution.

2017 - 2019

FMG Suite

Digital Marketing Director

Directed marketing operations and demand generation for a B2B SaaS platform serving financial professionals, managing the end-to-end customer acquisition and lead nurturing lifecycle. This involved executing high-impact omnichannel lead generation strategies across paid social, search, and organic content development to consistently drive pipeline growth and brand awareness. By integrating Salesforce and Pardot, the role encompassed the design and implementation of sophisticated lead scoring models and lifecycle marketing programs, ensuring marketing efforts were synchronized with sales priorities. This comprehensive approach streamlined cross-functional workflows between creative, sales, and product teams to accelerate conversion velocity and optimize the path from lead to revenue.

2015 - 2016

OneRoof Energy

Digital Marketing Manager

Directed the marketing strategy and execution for a national solar energy provider, managing all digital marketing, brand management, and lead generation initiatives. By optimizing customer acquisition campaigns across search, social, email, and display advertising, I significantly enhanced brand visibility and conversion rates. I led cross-functional collaboration with sales, operations, and customer service to map the customer journey, streamline project workflows, and deliver strategic communications that improved affinity and retention throughout the customer lifecycle.

2014 - 2015

VISISEEK

General Manager - Director

Managed marketing strategy and client delivery for a digital agency specializing in programmatic advertising, search marketing, SEO, and web development. This involved architecting high-impact omnichannel campaigns for a diverse portfolio of brands while overseeing a hybrid team of marketers and developers to ensure cohesive execution. By implementing data-driven performance frameworks and expanding service capabilities through the recruitment of specialized media buyers and account leads, the position optimized campaign results and accelerated client growth. The work bridged high-level strategy with technical execution, driving the agency’s highest revenue performance and maintaining exceptional retention rates through the development of scalable operational processes and results-oriented marketing leadership.

2002 - 2013

SEO Inc.

COO

Directed all agency operations and business strategy, scaling the company from a startup to a national digital agency with over 50 employees and earning three consecutive Inc. 500 recognitions. Serving as the lead strategist for enterprise-level clients, the role involved designing comprehensive marketing programs across SEO, Paid Media, and Social Media while building and overseeing a dedicated Account Management department to bridge the gap between strategy and execution. This leadership position encompassed full P&L responsibility and the management of cross-functional teams in Sales and Marketing, focusing on implementing CRM automation and standardized workflows to improve campaign ROI. By developing operational infrastructure and mentoring department heads, the role ensured cohesive service delivery and high client retention through data-driven performance and scalable growth systems.

Education

Bachelor of Finance

Arizona State University

Professional Skills

Digital Marketing Strategy 95

Facebook Advertising 90

Email Marketing 95

Paid Search 90

SEO 75

Programmatic Display Ads 80

Google Analytics 85

Google Tag Manager 85

How I Can Help Your Company

OMNICHANNEL STRATEGY

Digital Marketing Leadership

I provide high-level direction to scale consumer brands through integrated strategies that increase market exposure, convert traffic, and build long-term brand equity.

REVENUE GENERATION

Demand, Lead Gen & Conversion

I develop customized omnichannel campaigns that drive high-intent traffic to your products, building high-converting funnels that turn browsers into customers.

SEARCH ENGINE GROWTH

Paid Search & SEO

I drive consistent growth through expert SEO and PPC management, leveraging over 20 years of experience to ensure your products are found by the right audience.

LIFECYCLE MARKETING

Retention & Communications

I design automated email marketing and SMS journeys that maximize customer lifetime value, using sophisticated segmentation to drive repeat purchases and deepen brand affinity. Deep experience with Klaviyo, Hubspot, and other platforms.

PAID SOCIAL STRATEGY

Social & Programmatic Ads

I scale brand reach on major social networks through creative-led paid strategies that target your ideal customers and drive measurable acquisition outcomes.

DATA & ANALYTICS

Performance Reporting

I build structured measurement frameworks that translate complex data into actionable insights, providing total clarity on campaign ROI and funnel performance.

TEAM LEADERSHIP

Hiring & Mentorship

I have built and led high-performing marketing departments from the ground up, mentoring the talent necessary to ensure your brand's operational success.

OPERATIONAL EXCELLENCE

Process & Efficiency

I build scalable operational frameworks using SOPs, Agile methodologies, and project management tools like Asana to streamline workflows. This ensures cross-functional alignment and the timely delivery of high-impact marketing projects.

WEB OPTIMIZATION

WordPress Development

I develop high-performance, creative WordPress sites designed for modern brands, focusing on speed, user experience, and conversion rate optimization.