I'm Brad Lipschultz
Fractional Marketing Exec | Growth Strategist | Marketing Consultant | Advisor
- E-mail brad@bradlipschultz.com
- Freelance ongoing
- for Full-time Employment, Consulting & Project-based Work
Hello! I’m Brad Lipschultz. I’m a data driven and creative Director of Marketing with over 20 years of combined omni-channel experience running digital marketing agencies as well as in-house marketing leadership roles across several industries including Saas and e-commerce. I have a passion for all things marketing and love helping companies grow and increase customer loyalty.
While I have a strong history developing integrated strategies, building effective teams, and implementing new technologies, I also have the hands-on tactical experience to roll up my sleeves and execute campaign strategies across diverse marketing channels including paid media management, email marketing, SEO, paid search, content marketing, social media, and PR / influencer marketing throughout all stages of the buying cycle. I’m ready to step in into any company (start-ups, transitional, or agencies) to provide strategic marketing vision and clear-cut operational management. Contact me to learn more.
Work Experience
Paradigm Media
Director of Marketing
Work closely and advised key account stakeholders from many D2C e-commerce brands to develop effective marketing strategies to drive sales and leads.
Manage a team of marketers including email marketing (Klaviyo), digital advertising (Google ads, Facebook ads, and display), social/ influencer marketing, affiliate marketing and e-commerce (Shopify & Woo Commerce) specialists.
NuZee
Director of Marketing
Provided strategic and tactical leadership for marketing plan development, implementation, and optimization of campaigns across various digital channels including search, social, influencer, and display marketing. Implemented B2b marketing strategies for lead generation for the coffee co-packing business and acted as product manager for strategy and marketing of 3 direct to consumer coffee brands.
FMG Suite
Digital Marketing Director
Managed the company’s paid digital media channels focused on customer acquisition and nurturing leads to sale. Provided digital marketing leadership across business units and functions to align initiatives and execute to FMG’s strategic vision.
OneRoof Energy
Digital Marketing Manager
Directed marketing strategy for the design, development, and implementation of digital marketing, brand management, lead generation, and customer experience initiatives. Planned and optimized the performance of all customer acquisition campaigns including search, social ads, email marketing, and display advertising campaigns.
VISISEEK
General Manager
Directed a team of marketers, media buyers, and account managers while developing strategies for client campaigns and account growth opportunities. Managed all operational facets of the agency including sales, HR, and accounting.
SEO Inc.
COO
Promoted to grow the agency, develop new services, drive performance from the leadership team, and develop improved processes with new digital tools to improve the delivery of marketing campaigns for our clients. Directed a team of managers including sales manager, Director of Paid Search, Director of SEO, and Senior Account Managers to drive performance and adoption of processes.
• Guided company to consistent growth to become a two-time Inc 500 Honoree.
• Increased monthly recurring revenue by over 1000%.
• Implemented new CRM / Salesforce Automation software to improve lead to sales velocity.
• Restructured SEM department increasing revenue by over 1,000%.
McAfee
Enterprise Software Sales
Promoted from inside sales to the federal account team after consistently overachieved assigned quarterly quotas. Prospected for new business and increase size of existing named accounts. Consulted with account’s leadership and engineering teams to determine risk points and identify opportunities for improved network performance. Collaborate with sales engineers to determine technical requirements and craft presentations for a complex product technical product line using a consultative sales approach.
• President’s Club 1999, 2000, 2001
• Awarded Field Sales Rep of the Quarter in Q4 2000
• Closed $1 Million deal Q4 2000
Education
Professional Skills
How I Can Help You
Digital Marketing
Strategy
Provide strategic direction and support for your company's digital marketing. I develop and implement strategies that help companies get more exposure, convert traffic, and build customer loyalty.
Build a Team
Hire & Train
I've hired and trained dozens of marketers over the years, all of which have advanced in their careers. Some have even started their own agencies.
Generate Revenue
Lead Generation
I develop customized strategies and implement omnichannel campaigns that drive traffic from highly targeted audiences and build funnels to convert them to leads or sales.
Email Marketing
Communications
I create email marketing campaigns and automations that generate revenue and extend customer loyalty. Klaviyo Email and SMS Certified. Experience with Pardot, Salesforce Marketing Cloud, Privy, and Mailchimp.
Advertising
Increase your company's reach on the largest social network with creative campaigns to highly targeted audiences.
Search Engines
Paid Search & SEO
Drive traffic from people looking for your products or services. Highly experienced in SEO and PPC campaign creation. I've managed 3 firms, building one of them into an Inc. 500 company.
Advertising
Reach specific B2B audiences on the the biggest professional social network.
Analytics & Reporting
Make Data Driven Decisions
By building a structured measurement and analytics framework I enable you to make data driven decisions when it comes to your marketing efforts.
WordPress
Build a Better Website
Proficient and creative WordPress developer with a strong history website creation. Skilled in creating engaging and interactive websites. Excel at team projects and leadership.
My Agency Clients
Projects Portfolio
In My Free Time
While I love my work, I also like to stay active and enjoy the outdoors.
- Snowboarding
- Watch Movies
- Golf
- Hiking
- Traveling
- Working Out
- Playing Tennis